Design Services
Innovation audit and business model diagnostic 5-Day Audit 10000 CAD + tax
Fundamentals of Product Success® and Innovation 1-Day Workshop 5000 CAD + tax
Deep dive and concrete results: success roadmap 3-Day Workshop 15000 CAD + tax
Organization redesign and continuous improvement 1:1 Dialogue TBD

5-Day Innovation Audit | Clarity of Purpose


  • Evaluate current business model and value proposition
  • Make explicit organizational challenges
  • Create comprehensive map of innovation activities
  • Identify gaps and challenges for future
  • Get all stakeholders on the same page
  • Concrete action items and innovation roadmap

Beginning with one-on-one meetings with all stakeholders (including major partners, customers, and suppliers), and culminating in an all-hands mini-sprint, the innovation audit offers immediate and tremendous value to teams looking for answers.

It is an ideal starting point for companies that are serious about innovation and transformation to build disruptive products and services.

Bringing in an objective 3rd-party to assess the current situation and give an unbiased evaluation is the best way to get consensus and generate momentum for innovation projects in an organization.

1-Day Workshop | Innovation Fundamentals


  • Understand the fundamentals of innovation and product success
  • Gain a fresh perspective from the customer’s point of view
  • Clarity on the potential roadmap to overcome problems
  • Feel confident in ability to find solutions to hard questions
  • Desire to learn more and dive deep to get concrete results


  • Understanding customers: The key to product success
    • What does it mean to “understand customers”?
    • The Product Success® Framework: 3 critical elements of success
    • Designing Success: innovation, product, and market strategy
  • The roadmap to radical innovation
    • Going from incremental innovation to disruption
    • How customer insights drive radical innovation
    • Changing the status quo: new mindset, new relationships, new processes
  • Building the right product
    • Why why people buy is more important than what they buy
    • Discovering and delivering the value proposition
    • How to prioritize and make difficult choices
  • Marketing strategy
    • How to acquire, retain customers and avoid zombie customers
    • Pricing products for profitability
    • Improve conversion by identifying with the customer situation

3-Day Workshop | Concrete Results and Roadmap

The 3-day Workshop depends on the results of the 1-day Workshop, and the specific challenges facing the organization. The content is customized to desired outcomes, e.g. growth, innovation opportunities, product decisions, etc.


  • Engage with customers to learn about their motivations, aspirations and struggles
  • Create the success roadmap depending on organization goals, e.g. which features to build, improve or kill, new product opportunities, business model variations, changes to marketing messaging (for website and other promotional materials) and sales conversations.
  • Definite actions and follow-up plan


Day 1: Discover

  • Understanding customers 101
  • Product Success® framework
  • Three customer interviews
  • Analysis and discussion

Day 2: Develop

  • Three customer interviews (led by organization team)
  • Formulate current objectives in terms of results from customer interviews
  • Analyze implications of discoveries on innovation and product strategy

Day 3: Distinguish

  • Three customer interviews
  • Create the Product Success® roadmap
  • Create specific actions and follow-up plan

1:1 Dialogue | Answers To Burning Questions

The Dialogue phase continues the trajectory the organization has embarked upon. Every aspect of business is examined and aligned with the strategic goals. The idea is to create a confident, knowledgeable team that is able to navigate the treacherous waters of disruption and become successful disruptors themselves.

Innovation Strategy: Leapfrog Competition

  • Our current products are nearing EOL. What should we build next?
  • What new market/innovation opportunities exist?
  • I’m not sure if I should enter this market (build this product/service)
  • What is the opportunity size and how much of it could we capture?
  • What is the smallest thing I should build to test this concept?
  • How can I test this concept while spending the least amount of money?
  • What features should I include?
  • Who is the target customer? Who is going to buy and why?
  • Who are the other stakeholders? What are their motivations?
  • Where can I find initial customers?

Product Strategy: Turbocharge Performance

  • I’m not satisfied with my current product performance (revenues, profit margins, growth, acquisition, retention, costs structure). What’s wrong? What needs to change?
  • How can I capture more profit share of existing products?
  • My team is not able to agree on what features to build, we have interminable discussions without getting anywhere. Which features will add most value?
  • How can I create unique experiences around my product/service so that users will keep coming back for more?
  • How can I create a compelling customer journey that helps people buy (reach a decision)?
  • How can I design a unique and profitable business model that minimizes adoption risk for potential customers?

Market Strategy: Multiply Profits

  • I’m not convinced that our pricing truly reflects the value of our product/service. We should be charging more. How can I charge more?
  • How can I increase revenues per customer? Is increasing the price the only alternative?
  • How can I improve online customer acquisition, conversion rate, retention rate?
  • How can I create marketing messages that truly resonate with the customer?
  • I’ve heard that content marketing is very important and effective. What sales and marketing collateral should I create?
  • Where else could I be selling? What is the ideal placement for my product?