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Ten Types of Innovation

Innovation in an enterprise can take many forms. Product innovation is only one of the many possible ways in which enterprises can stay on top of their game.

Jobs-to-be-Done for B2B

How to use JTBD for B2B products. It is necessary to consider Jobs of all the different entities involved in the decision process and not just the functional user in this case.

Jobs-to-be-Done Cheatsheet

Comparing product management the old way and the new JTBD way. JTBD puts the customer at the heart of the product and keeps decisions aligned to customer needs.

Jobs-to-be-Done Basics

Basics of JTBD. The forces diagram and the timeline diagram are the significant points. It is the common ground between the two JTBD schools of thought.