Interviewing customers is an integral part of JTBD and other customer development methods. A list of questions that entrepreneurs need to answer during the problem interview phase when doing early customer discovery. It’s important to have a plan and follow an interview script to gather consistent data points on all your prospects.
Interviewing customers is an integral part of JTBD and other customer development methods. Lining up interviews is difficult to say the least. Some suggestions for overcoming the "What's in it for me" (WIIFM) barrier are presented.
A JTBD represents a situation where products are used for purposes beyond their purely functional aspects. True innovation can come from this realization. Do all products have jobs-to-be-done? Does improving function or process constitute innovation?
JTBD involves understanding a user's situation, what she is attempting to get done, her pains, fears, and other emotional elements. The Value Proposition Canvas is a visual tool to represent much of the same. I would like to explore how the two could be used together.