Google and other search engines have revolutionized how we find information today. But there is still a long way to go towards getting truly relevant and meaningful results. Conversely, even with the latest SEO techniques and content marketing, it is still very hard for companies to be discovered. Search is ripe for disruption.
A running list of jobs-to-be-done that are described in literature or that we encounter in our research and work. What I mean is products being used for purposes _beyond_ their purely functional aspects.
There is no product that has no competition. Even a monopoly has competition. It just takes a different form. It is very important to understand all the ways in which your product competes for the user's wallet. Misunderstanding your competition carries grave risks. It can leave you blindsided and open to disruption.
The success rates for new products and services is very low. Estimates vary, but it is said that between 70% to 90% of new product launches fail to meet their success criteria. The fact of the matter is, it is possible to significantly improve chances of success by investing some time in upfront research before plunging head long into product development.
There is a need for more awareness and a deeper understanding about the target customers and the job that a startup is helping them accomplish. It is this endeavor to completely understand one's customer, that allows a startup to build a great product, outstanding user experience, and ultimately a successful company.